Private label, OEM, and ODM are the three most common ways to launch a skincare product line, each with different levels of control, cost, and speed.

Private label is the fastest route — you select an existing formula and customize the packaging under your brand. OEM lets you bring your own formula to the manufacturer for production. ODM offers full customization, where the manufacturer develops the formula and packaging design for you.

Startups often prefer private label or ODM for faster launches, while established brands may choose OEM for unique, proprietary formulations.